George Herter was and is, the true founder of today's business model for Sporting Goods chain stores. I lived in Fairmont, Mn. from 66 to 73 and went to Waseca
at least twice a month during those years. George used to roam the store at any given moment unless on a hunting or fishing trip some where on this planet. Yet,
you would never realize it may be him helping you to find what you wanted in one of his series of Quonset Huts he purchased as Us Military Surplus after World War II.
An amazing man missed only nowadays by a few of us who went to his home store.
If today, you were to combine every item Cabelas, Gander Mountain, Dunhams, Bass Pro and Dicks sell, Waseca had more! Families from the East Coast and West Coast on vacations went out of their way to stop and spend the better part of a day.
A truly great man and family. I was sorry to see his heirs eventually sell out, take the money from George's life work and run.
But, alas. His business practices live on!
But, the fact that a couple of years ago Cabelas reinstated the Herter's name says they are now looking back to when George taught them to "think big and you will grow!
Think small and you will die! Better to serve your customers well and face neither problem!" Perhaps not his exact phrase, but close. I read that in I think about 1967
in the local Fairmont newspaper during an interview he gave at a High School football game between Fairmont and Waseca. For many of us who are 55 and older, the brand name does draw attention. I suspect Cabelas will supply better than just OK Russian ammo. Just a hunch because of the brand name on it.
I wish we all could have brand companies to rely on for quality, service, and money back guarantee on everything like George Herter gave everyone of us. But, I can only dream of the past!