Anybody do black rifle coffee?
I do not, but do know that they are veteran owned and operated, and endeavor to hire veterans, so that's noble. They have a nifty logo, and you are pretty much paying for the name and to have a rifle logo on your coffee. It may be the best coffee ever, but I haven't had it. They have lots of merchandise and some cool looking shirts.
I usually buy Seattle's Best. Mainly because their "Henry's Blend" is the wife's favorite. I get the "Post Alley" because it's a darker roast, which is what I like. I compared them side by side with some Starbuck's and the Seattle's was better, and takes about half the coffee to brew the same amount for some reason. The Starbuck's was dry, and made a sandy sound when you scoop it out. When I compared the two, I used the same amounts and the Starbucks was just brown water, so I had to brew some more using twice as much for the same strength as Seattle's. The Seattle's Best is more aromatic and much less dry. The Seattle's Best is fresher, cheaper, better tasting, and goes farther, so I'll stick with it. It's not too pricey. A tad more than Folger's, about half of Starbucks, which is much over rated IMO.
I used to have a grinder, and liked to grind the beans into a fine ground for a stronger cup, but now I just buy the Seattle's pre-ground. We both have a Yeti cup full every morning, and it doesn't last long enough to get stale. A 12oz bag lasts about two weeks for us.
I'm not above Kroger Brand French Roast, and grew up on Maxwell House instant coffee that my old man drank. I'm not a coffee snob by any stretch, and the hipsters can keep their damn Starbucks. Seattle's Best is usually $4.79 vs. $7+ and change for Starbucks. Kroger sometimes runs a deal where you can $1 off if you buy five or more, and I'll stock up a bit at $3.79/12oz bag.
We have a local coffee shop called Baxter's, and I occasionally get their "Rise and Shine" which is a double shot of espresso with frothed cream for $2.50. I like to support local businesses, so I hit them up from time to time. A Starbuck's opened here a few weeks ago, but I haven't been there and don't plan to. Most of the locals that like fancy coffee products are going to stick with Baxter's.
As far as the topic, I'd say unopened instant coffee would last a pretty good while, and under SHTF circumstances would be a welcome treat. Also, no apparatus required. If I think about it, I'll grab some and stash it away somewhere.