Meh, I'm not a coffee snob, but BRC is not the best coffee ever, it's not really that good at all IMO. It may have the best commercials though. We have a local roaster that is hands down the best I have had. Another good one is Snake River coffee and Snowy Elk Coffee, both out of WY and I'm sure there are lots of small roasters in most states. We used to buy beans, and roast and grind, but being a consumable, it was a continual chore. I think my wife has some instant coffee vacuum packed somewhere just in case.